By
Adam Simmons
· Last checked
August 2026
Stop trying to answer, and put something in place that answers for you.
That sounds like giving up. It isn't — it's recognising that a clinical day has no window in it. You cannot answer during a session. The gap between sessions goes to notes, water, and the bathroom. By the end of the day you are tired and it is too late in the evening to call a stranger and sound like a professional. One therapist describes exactly that sequence and it is the most quoted version of this problem for a reason.
So the practical answer is a standing arrangement that does three things without you: tells the caller you're in session, tells them when you'll get back to them, and tells them what to do right now if it's urgent.
Most people build that out of two pieces — a voicemail greeting that says those three things, and a written reply that goes out when a call is missed. The second piece is what changes the day, because it means the caller has heard from you within a minute whether or not you have had a spare moment.
Stop trying to answer, and put something in place that answers for you.
That sounds like giving up. It isn't — it's recognising that a clinical day has no window in it. You cannot answer during a session. The gap between sessions goes to notes, water, and the bathroom. By the end of the day you are tired and it is too late in the evening to call a stranger and sound like a professional. One therapist describes exactly that sequence and it is the most quoted version of this problem for a reason.
So the practical answer is a standing arrangement that does three things without you: tells the caller you're in session, tells them when you'll get back to them, and tells them what to do right now if it's urgent.
Most people build that out of two pieces — a voicemail greeting that says those three things, and a written reply that goes out when a call is missed. The second piece is what changes the day, because it means the caller has heard from you within a minute whether or not you have had a spare moment.
Why doesn't "I'll call back between sessions" work?
Because the gap isn't as long as it looks and it isn't yours.
The ten minutes between clients is where notes go, and if it isn't notes it's the thing you needed before the next hour starts. Therapists describing the attempt say the same thing: sometimes there's time, often there isn't, and the calls accumulate until the accumulation is its own stressor.
There's a second reason, less about time. A returned call is a real conversation with an unknown outcome — it might be two minutes, it might be a distressed person you now have to hold for twenty. You cannot start that four minutes before your next client. So even when the gap exists, it isn't usable for the thing you were saving it for.
And the end of the day fails for its own reason, which is that it is the end of the day. As one practitioner put it, by the time work is done it is too late to look professional calling back.
What do practitioners actually put in place?
Four patterns show up repeatedly. Most people run some combination.
A greeting that sets the terms. Not "leave a message and I'll get back to you", which promises nothing and invites a wait. A greeting that says you're in session during the day, when you return calls, and where to go if it's urgent.
A written reply to missed calls. The most-copied version in these threads is disarmingly simple: never answer the phone, and when a missed call comes in with no voicemail, send a short introductory text. The therapist who described it called it emotionally easy — which is the best three words anyone has put to what this audience actually wants.
Moving intake off the phone. Some practitioners route new inquiries to a form or an email address deliberately, and say so in the greeting. It works. It also costs something, which is covered on its own page.
Booking the consult instead of returning the call. Rather than trying to catch someone live, offer a scheduled fifteen minutes. It converts an open-ended game of phone tag into a calendar item you can prepare for.
Doesn't a written reply feel impersonal?
Less than silence does. That's the comparison that matters, and it's the one most people skip.
The person on the other end has usually just made a hard phone call. What they experience is either nothing at all, or a short message within a minute saying someone received it and here's what happens next. Practitioners who set this up consistently report the reaction being relief, not irritation.
It also solves a problem you may not have counted. A first contact that arrives in writing tends to be calmer and more informative than a voicemail — people write more usefully than they speak into a machine, and you get to read it between clients without committing to a conversation.
Two things to keep in it: warmth, and a limit. Say when you'll respond properly, and say what to do if waiting isn't safe.
Is there a version of this that costs nothing?
Yes, and a lot of practices run it.
Record a real greeting — not the carrier default — that names your callback window and gives an emergency route. Then check messages at one fixed point in the day and return calls in a block. The whole thing is free and takes twenty minutes to set up.
What you don't get for free is the immediate reply. Sending an intro text by hand after every missed call works right up until the day you have four of them and are running late, which is the day it stops working. Some practitioners keep a saved text on their phone and paste it, which is the middle option and costs nothing but the discipline.
What about the calls you genuinely need to take?
Colleagues, other professionals, a family physician's office returning your call — these are the ones that hurt to miss, because they're hard to get back.
The honest answer is that nothing here fixes professional phone tag. It is a real and largely unserved problem. What helps at the margins is giving people something better to aim at than a live pickup: a direct line that takes a message reliably, and an offer of specific times rather than "call me back whenever."
The short version
You are not failing at returning calls. There is no hour in your day in which returning a call is possible, and no discipline fixes an hour that doesn't exist.
Put a greeting and an automatic first reply in place so that nobody is ever left with silence, and return calls in one block when it suits your schedule instead of theirs.
About Rivet
Rivet is a Canadian practice line built for therapists — a separate number for calls, texts and voicemail, with video sessions and clinical tools in the same place. Your data stays in Canada, and transcription runs on Rivet's own hardware rather than a third-party AI service.
One plan, $65 CAD a month, everything included. Fourteen-day trial, no card.